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See the big picture.

 

The AV industry has transformed rapidly, and the pace of change is only accelerating. In this environment, it’s hard to know where to direct your resources, and easy to waste them. Drawing on my long background as a strategist and decision maker for AV integrators, manufacturers and trade organizations, I’ve gained a uniquely holistic view of the industry and what it takes to stand out among the competition.

If you’re a large company, take advantage of my ability to unite your teams behind a clear strategy and be a catalyst to execute on them. If you’re smaller organization, I can help you punch above your weight by helping to identify opportunities and how to capitalize on them. Contact me, and let’s talk about how to turn insights into action.

Areas of expertise.

I have spearheaded marketing strategy for technology manufacturers and integrators. Working with the National Service Contractors Associations (NSCA), I built the Ignite talent recruitment program and website, and helped organized biannual national NSCA events. I have also run trade shows, annual meetings, sales events, webinars, onboarding programs, lead gen and internal and external branding initiatives. Specific areas of expertise include:

  • AV industry thought leader
  • Digital strategy and direction
  • Social media
  • SEO and PPC
  • Analytics
  • Industry research
  • Lead gen
  • Site design
  • Inbound marketing
  • Content marketing
  • Branding and general messaging

Case Studies

To gain a deeper understanding of my capabilities, explore some case studies that outline specific marketing challenges and my responses to them.

AV HERO

AV HERO

May 27, 2021

Innovox

Innovox

April 12, 2021

Excellence Marketing

Excellence Marketing

April 12, 2021

NSCA Ignite

NSCA Ignite

April 12, 2021

AVI Systems

AVI Systems

April 12, 2021

Vaddio

Vaddio

April 12, 2021

View all case studies

Insights

Catch up with my latest thinking on where our industry’s heading. Read about recent and upcoming activities. It’s all right here.

Marketing and Communications

Connection Before Complexity: How to Speak AV

We all know the value of learning a new language. I was never very good…
Marketing and Communications

Why Should Your AV Company Invest in Marketing?

This is an important question in the AV industry, a sector not known for a…
Marketing and Communications

The Importance of Investing in Social Media

A lot of people in our industry just aren’t native to social media; they don’t…