AV HERO had a vision: to bring AV support services to as wide an audience as possible, as quickly, easily and economically as possible. Inspired by the gig economy’s success in providing affordable, on-demand transportation and delivery services, AV HERO created a national network of skilled, certified AV technicians who could be called upon by business and residential customers in need of AV support. Using a simple app interface (and taking advantage of a super-robust back end), prospective customers reach out for assistance. AV HERO notifies their network of available nearby HEROES. And before you know, there’s a knock on your door. The company handles payment, notifications and all other logistics.
My challenge was to help create the brand and get the word out. The easy part was that AV Hero met a real and pressing need. The hard part was that we only had a limited budget to develop a go-to-market strategy, tackle design and branding, craft our messaging, build a website, execute a digital strategy, and mount a PR campaign. (Other than that, easy-peasy).